India's 2020 TikTok ban, following a geopolitical crisis with China, offers insights for Americans facing a potential TikTok ban. Tarun Khanna, a Harvard Business School professor, highlights four predictions: First, regional copycat apps emerged but failed to match TikTok's virality due to economic viability issues. Second, tech giants like Meta and Alphabet's Instagram Reels and YouTube Shorts have not fully replaced TikTok, impacting video virality. Third, while India and the U.S. differ, TikTok's cultural significance in the U.S. suggests a more prolonged legal battle. Lastly, without TikTok, innovation in social media may stagnate, as seen with Facebook's evolving focus on influencers.
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