The Brandtech Group is launching an influencer marketing residency program to further its generative AI projects, following its recent acquisitions of digital media agency Jellyfish and Acorn Intelligence. This program, overseen by Brandtech's influencer company Collectively, invites creators specializing in generative AI to participate and share their expertise. Notable participants include AI product photographer Salma Aboukarr, AI director Ryan Phillips, and animator James Gerde, who will also educate Brandtech's AI teams. The program aims to position Brandtech as a leading generative AI marketing company. Leveraging AI to enhance advertising production will likely reduce costs.
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