The creator economy, valued at $250 billion and expected to double by 2027, faces uncertainty with a potential TikTok ban, which could impact seven million advertisers and one million influencers. Eric Dahan of Mighty Joy highlights that a TikTok ban could either result in a change of ownership with no user experience effect or a complete shutdown, severely affecting creators who rely solely on TikTok. Brands may face disruptions but not existential crises, with TikTok Shops being particularly vulnerable due to a lack of comparable social commerce alternatives. Creators are advised to diversify their content across multiple platforms to mitigate potential impacts and ensure career longevity.
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